Promo Marketing Interviews North American Leadership Conference Keynote Speaker Annie Xu
PM: If you had to pick the most important advice you could give a business, would you pick one of those points or something different?
AX: I would say both are very important. I think probably for the first one, many people have the consciousness and the desire, and many have already done that, but in terms of the innovation, it's not that easy, but it's not as difficult as people think. You look around, you look at trade shows, you look at events, you see very interesting products popping up everywhere. I think that's really the key, even if you want to export to China, you can't really export to China on the [price of the import], right? It has to be something different, and even if you want to export to Brazil, to South America, to Canada, if your products are unique, I think you have an advantage.
- Companies:
- PPAI