Promo Marketing Interviews North American Leadership Conference Keynote Speaker Annie Xu
PM: What are some lessons that American companies could learn from Alibaba?
AX: I think first of all to have a presence in the global marketplace is very important. Like any industry, it's always very competitive, but whoever is more savvy, whether it's finding or foreseeing cheaper and better sources, or utilizing a platform to reach out to markets, I think those are the ones that can get ahead. ... So to have a presence is a first step. And then to have a product that you can differentiate, either through quality or service or design, is also something very important. You know with similar products everywhere, product margins will erode over time. But those who keep inventing and coming up with new ideas, those are the ones that get ahead.
- Companies:
- PPAI