Proforma Has Record-Breaking Year with $600 Million in Sales

Proforma, Cleveland, says it can no longer be billed as "he $500 million technology and business success leader" after it broke its own record with $600 million in sales for 2022.

The company credited part of the success on its focus on e-commerce. Two weeks ago, Proforma announced that it reached the 7,500 e-commerce store milestone, and has been growing its e-commerce Certification Program. All of these initiatives have led to more than 1 million orders through its proprietary ProVision business management platform.

"$600 million is a titanic figure within the industry," Brian Carothers, chief technology officer at Proforma, said in a press release. "I am incredibly proud of our distributors, their teams and our Support Center staff for working together to achieve this milestone, and I am convinced that the best is yet to come."

Through investments in initiatives across the company, including marketing and advisory programs, Proforma says that more of its owners have reached its Million Dollar Club status than ever before.

"Our marketing team has accomplished more in the last year than ever before," vice president of marketing Patrick Magyar said. "With our focus on data analytics to improve end-user satisfaction, we have driven the return on our campaigns to reach record-breaking numbers. We're looking forward to increasing our results much further in 2023 as we eye an even higher level of success."

Proforma is one of three major distributor companies announcing huge 2022 results, with both HALO and 4imprint crossing the $1 billion threshold this month.