Prime Line Takes its Eco-Responsible Initiative on the Road
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"Just because a supplier tells you a product is ‘green’ doesn't mean you should stop there and just sell the product as 'green,'" said Jeff Lederer, executive vice president of Prime Line, in his education session entitled, Green Update: Product Trends, Hot Markets and Selling Techniques. Lederer added, "Really learn what the product is made of, how its made and how its packaged, so you can feel comfortable answering your clients questions. And of course, ask your clients how they define eco-friendly so you can match a product to their needs.”
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