Prime Line President Discusses Built Deal
Monday's announcement marks the second exclusive deal for Prime Line in as many years. The company acquired the Leeman New York product line in January 2010, expanding Prime Line's gift and personal accessory options. "All of the sudden, within a year-and-a-half period of time, we are one of the premier gift lines in the industry," Lederer said. He added that the company plans to continue this focus as it looks to next year, and is already considering combinations between Built and Prime Line products for 2012, such as bundling Built's wine carriers with wine tools or adding stainless steel bottles to a water bottle holder.
- Companies:
- Leeman Designs
- Prime Line
- People:
- Jeff Lederer
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.