Prime Line Lands Exclusive Industry Distribution Deal with Built

Prime Line, Bridgeport, Conn., announced today that the company has signed a deal with Built NY Inc., making it the exclusive supplier of Built merchandise to the promotional products industry in North America. The deal bolsters Prime Line's gift category, which includes Leeman New York, the premium leather line that Prime Line acquired in 2010.

Built is a New York City-based design company that creates stylish bags, totes and cases for tech and food and drink products. Founded in 2003 by industrial designers Aaron Lown and John Roscoe Swartz, the company has expanded from its signature wine bottle totes into reusable lunch bags, laptop sleeves, iPad and iPhone cases, and other tech accessories. Today, Built products are sold at leading retail outlets in more than 50 countries worldwide.

"The Built line, in combination with Leeman New York, gives us even more strength in the gift category," said Jeff Lederer, president of Prime Line. "Built is an established retail brand that carries a certain cachet with both distributors and end-buyers. We believe both groups will be excited by the prospect of using customized Built products as gifts, program rewards and in company stores. Distributors will be pleased that Built products are now available with free rush service, no minimums, four color process printing and the other great service benefits we offer."

"Given its outstanding reputation and level of expertise, Prime is the ideal fit for Built in the promotional products industry," said Rick Sadofsky, chief sales officer of Built. "Our brand is already beloved by creative professionals around the world, and we look forward to Prime growing our base of influential clients."

For a list of FAQ's about the new exclusive distribution program between Prime Line and BUILT, distributors can go to www.primeline.com/BUILT.

Prime Line is a 5-star-rated supplier and a founding member of the Quality Certification Alliance (QCA). The company has been a leading industry supplier since 1980 and is headquartered in Bridgeport, Conn. For more information, visit Prime Line's website.

BUILT designs fashionable and functional bags, totes, and cases for creative professionals that make life on the go more enjoyable. For more information, visit Built's website.