Marketing Made Easy
PM: What should one’s train of thought be when creating a marketing plan?
BS: As a marketing professional, your primary objective is to effectively communicate with your customers and potential customers. When considering what will have the right impression on this target audience, ask yourself, “If I was the customer, would I be interested in what I was saying?” From time to time, clients will ask me to write a press release on a topic that is not newsworthy or relevant to their business. Therefore, I would strongly counsel them to reconsider. I’m a firm believer against doing something just to do it. There has to be rationale and thinking behind everything you do and the money you spend. Again, always think about your audience and how they will most likely respond to your message.
- Companies:
- Promotional Marketing