Marketing Made Easy
Practical and tactical marketing tips that have stood the test of time
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BS: Try public relations before advertising. Customers typically view editorial coverage as more credible than advertisements. Plus, your initial investment is less. For public relations, the fee is based on the amount of time spent by the practitioner. Advertising costs include creative, production, ad time or space, account management, and more. If you don’t have a budget to hire somebody at all, make it a practice to let industry publications know that you’re available as a resource. Industry publications are typically receptive to talking to experts in the given field.
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- Companies:
- Promotional Marketing
Cynthia T. Graham
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