Marketing Made Easy
Practical and tactical marketing tips that have stood the test of time
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PM: What are the main components of a successful marketing plan?
BS: A well-defined brand identity with clear, strategic direction. It’s important to not confuse branding with marketing. Marketing is what helps communicate how you want your company to be viewed by the public (its brand identity).
• Know your audience. A winning message to one group might be received poorly by another.
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- Companies:
- Promotional Marketing
Cynthia T. Graham
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