Befriending the Bank
Pitches, products โจand plans to make โจthe sale with banks and other financial businesses
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Uniforms
For financial businesses that are very consumer-oriented, staff uniforms can be as important as the sign out front for establishing a brand.
What To Pitch
Necessity for the brand. "The financial organizations main reason for purchasing garments is to quickly identify their associates with the patron using their service," said Taraynn Lloyd, marketing director for Edwards Garment, Kalamazoo, Mich. She explained the apparel provides a professional appearance for their associates and establishes the company's brand.
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Michael Cornnell
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