Befriending the Bank
Pitches, products โจand plans to make โจthe sale with banks and other financial businesses
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What To Know
"Know your product," said Scott Pearson, vice president of merchandising for Sweda Company LLC, City of Industry, Calif. "Know everything there is to know—physical attributes about the writing instrument, what makes it a good/bad product, the quality of the product, the internal mechanisms (click or twist)," he explained. "You want to know these things so you can speak to how 'high quality' the product is and how it fits into a budget."
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Michael Cornnell
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