When Pantone announces its 2017 Color of the Year, you know it's time for the fashion world to look ahead to 2017. For Pinterest, that means poring over in-house data to determine what's going to be big in 2017. The social media site released its 100 trend predictions, and we sifted through the data to bring you the nine key fashion trends to look out for in 2017. Because, as you all know, promotional apparel tends to follow retail styles.
1. Bell Sleeves
It's rare that fashion goes for the sleeves, but 2017 is on track to go into unchartered territory. While the bell sleeve look laid its groundwork in 2016, plan for 2017 to be the year this '70s fashion trend returns to the streets big time.
2. Pins and Patches
This DIY trend making waves is big news for the promotional apparel world. Why? Because we've been obsessed with pins and patches all along! Suppliers and distributors need to capitalize on this opportunity to ramp up their pin and patch production. Work with a national park? Make a stylish patch! Headed to a trade show? Create a unique pin attendees will want to display on their denim jackets.
Promo Idea: Perfect Print Sublimated Logo Patch by World Emblem
3. Pajama Dressing
For all of us that have a hard time getting out of bed in the morning, the pajama trend makes it easier to get the day started. End-users are looking for relaxed, silky fits that mimic the comfort of home apparel.
4. Neutrals
While Pantone predicted a green shade for 2017 would be big, Pinterest is giving neutrals, like camel and khaki, the thumbs up. Be sure to add a neutral shade to your promotional apparel lineup to reap the rewards of on-trend style options.
Promo Idea: Independent Trading Co. - Unisex French Terry Heathered Hooded Full-Zip Sweatshirt by S&S Activewear
5. Denim
Denim isn't going anywhere for 2017. Expect to see this trend taking shape in lighter hues and distressed looks.
Promo Idea: Patch Pockets Denim Shirt by SanMar
6. Political Tees
This political tee prediction is more good news for promotional apparel. For those working with political candidates, ensure you've got a snappy slogan and eye-catching designs, and your T-shirt could be the next must-have staple.
7. '80s-inspired Fashion
For those of you named "Rio" that are "Livin' On A Prayer" (that's all the '80s references we can muster), we've got good news for you! The '80s are back! That means, you can pull out your stirrup leggings and your shoulder pads. And, it also means you can incorporate your favorite '80s trends into your promotional apparel lineup.
8. Athleisure
Breathable fabrics and versatile, athletic looks will still be huge in 2017. Make sure your portfolio has options for end-users looking to take their gym wear to the streets.
Promo Idea: Chicago by OMNi Apparel
9. Higher Necklines
With high-neck tops making up a large portion of Pinterest searches, it's time to double down on turtlenecks and other high neckline options.
Promo Idea: Chestnut Hill Pima Cotton Long-Sleeve Mock Neck by Bodek & Rhodes
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.