Parasols, Maraschino Cherries and Green Olives
How standing out can help drinkware promotions
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Get physical
Besides visual embellishments, standing out via touch is another avenue for drinkware to establish a distinct identity. Ramos mentioned a 3-D imprinting that Berney-Karp offers which works similarly to embossing, creating an image that the end-user can actually feel while holding the mug, as opposed to the normal one- or four-color flat imprints.
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Michael Cornnell
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