Parasols, Maraschino Cherries and Green Olives
How standing out can help drinkware promotions
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The right crowd
Matching your promotion to its intended environment is critical. Ramos suggested matching the pink, rhinestoned products that Berney-Karp offers to primarily female demographics, and Merkin had recommendations for fitting drinkware into corporate environments. “We … have a couple of styles in the line that are more desktop-oriented, so they’re not necessarily made to sit in a cup holder, but it’s a covered container for the desktop,” he said, adding that office cleanliness/cost-saving programs (no messy, destructive spills on the keyboard) and green initiatives (saving on paper/plastic foam cups) were good applications for said products.
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Michael Cornnell
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