Parasols, Maraschino Cherries and Green Olives
How standing out can help drinkware promotions
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Ramos also mentioned more abstract ways to pair a promotion with a client’s needs, either with popular ideas like USA-made products or adapting to budget restrictions. She gave the example of glitter-imprinting versus Berney-Karp’s more expensive rhinestone embellishments. “You can just put [glitter] on an everyday mug, and it can be a very inexpensive way to bring a value to your piece.”
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Michael Cornnell
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