Parasols, Maraschino Cherries and Green Olives
Not to say it’s foolish to try for uniqueness, but staying competitive in the creative arms race has become difficult. Obviously, this is not a problem exclusive to cocktails. Many fields suffer from extreme creative competition, but certainly up there on the difficulty scale would be those who deal in drinkware itself. For every one mixed drink, there are dozens of possible containers, and each of those has multiple counterparts, similar in function but altered in style or design. Housing drinks, too, is a tiny piece of the drinkware spectrum, an enormous field that covers a broad range of human activity, from work to travel to play. If it’s difficult for the bartender to make an impression, in an arena that is much larger and more competitive, how is a promotional drinkware distributor to get by?