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• Seaweed. Though German corporation
Smartfiber AG touts its seaweed-based fabric, SeaCell, as having holistic properties, some controversy surrounds its claims. A 2007 study done by The New York Times reported the fabric had no seaweed, yet follow-up tests by the company proved the opposite to be true. Only time will tell whether or not SeaCell can find its footing with the retail public.
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Christen Gruebel
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