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So who is buying all the organic apparel? Seekers of organic materials are not necessarily granola-eating, unreformed hippies. There are some big businesses looking to organics to prove a commitment to the environment. Oil producers and car manufacturers are just a few of the types of companies looking to outfit organically, this in addition to national
organic food retailers and practitioners of spiritually centered health activities, such as yoga. Asher said the trend is finding its way into retail products as well, a point supported by Mayeri. “It’s really exciting,” he said, because the demand for organics is “coming from all different avenues and walks of life now.”
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Laurence Liss
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