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So it is not the shirt that minds the pesticides: it is people and animals.
When talking about apparel, organic has little to do with the end product and much to do with the process. Whereas with organic foods the difference is
discernible in taste, when it comes to fabric, very little distinguishes an organic item in a crowd. “It’s hard to identify organic cotton or any other kind of organic fabrication,” said Brinden Asher, director of marketing at Los Angeles, Calif.-based Bella. In January, the company launched its organic line and “people are just really ecstatic about the product,” said Asher.
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Laurence Liss
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