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Obviously with this many controls, there are also more costs associated with organic lines. At first glance, one might think the price gap between organic and traditional apparel would be huge, but this is not the case. “The price ranges are very close in line,” said Asher. “You’re paying a little bit more, but you’re obviously paying for a particular reason and, generally speaking, those customers who are looking for organic have no problem paying that additional [cost] because they know what’s behind it.”
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Laurence Liss
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