This dependence on social ideologies might explain the recent synergy between a color-coded movement that’s bubbling to the surface and fashion’s current direction. With the “Green Revolution” has come an emphasis on eco-friendly homes, cars and practices, and at the same time leaf, kelly and bottle green hues in stores (but more on that later). “The things we look at relate to ideas and feelings that are going on in the environment,” explained Chow. “Whether people are consciously aware of it or not, I think people are generally more politically aware and they’re feeling more serious because of that.” This earnestness reflects a shift from what was happening in post-9/11 America, when whimsy was the watchword for the escapism that was a big trend in both pop culture and fashion.
Color Commentary
A STUDY IN PSY-COLOR-GY
This dependence on social ideologies might explain the recent synergy between a color-coded movement that’s bubbling to the surface and fashion’s current direction. With the “Green Revolution” has come an emphasis on eco-friendly homes, cars and practices, and at the same time leaf, kelly and bottle green hues in stores (but more on that later). “The things we look at relate to ideas and feelings that are going on in the environment,” explained Chow. “Whether people are consciously aware of it or not, I think people are generally more politically aware and they’re feeling more serious because of that.” This earnestness reflects a shift from what was happening in post-9/11 America, when whimsy was the watchword for the escapism that was a big trend in both pop culture and fashion.