• Go the green mile. In keeping with the idea of color as a vehicle of awareness, Chow reported people’s perceptions of green as a fashionable hue have changed. Leafy greens, yellow greens and citrus tones will be big in ’08. But with this surge of freshness comes a dying out of such shades as camo and olive, said Robb Lucien and Nicole Pelissier of Los Angeles–based People’s Apparel, the edgy new kid on the promotional products block. “Over the past few years,” they say, “we have seen the military palette of colors come in and go out. … Neutral tones have become passé in this market with brighter colors coming in.”
Color Commentary
SHADES OF MEANING
Read on for 2008’s starting lineup:
• Go the green mile. In keeping with the idea of color as a vehicle of awareness, Chow reported people’s perceptions of green as a fashionable hue have changed. Leafy greens, yellow greens and citrus tones will be big in ’08. But with this surge of freshness comes a dying out of such shades as camo and olive, said Robb Lucien and Nicole Pelissier of Los Angeles–based People’s Apparel, the edgy new kid on the promotional products block. “Over the past few years,” they say, “we have seen the military palette of colors come in and go out. … Neutral tones have become passé in this market with brighter colors coming in.”