My Best Promotion: Bill Resnik
PM: Do you have any advice for your other distributors who want to work for a big tech company like PayPal?
BR: Get spec samples, take advantage of free specs and get them their hands. We’ve done some unique things with Prime, where we worked it out with our Northeast rep, where we had a lunch like this and said, ‘We want to put something in the hands of Prime every two weeks.’ You can’t just ship samples without prices. I could send you a pen, and you say, ‘Oh, that’s so cool. It’s got my name on it,’ but there’s no pricing or any sales with it. It’s not going to do anything. But if we sent them a car charger that has PayPal’s logo on it, and it has a sales sheet with it, and the pricing, and ways you could use this for whatever—trade shows or employee thank-yous—so that’s what we did.
Brendan Menapace is the content director for Promo+Promo Marketing.