My Best Promotion: Bill Resnik
Promo Marketing: Could you briefly describe a promotion that stood out to you?
Bill Resnik: [My favorite promotion was] for PayPal Media Networks—they were beer pong tables. One was for New York, and one was for the Boston office. [It depicted] New York City, and [showed] all the little sub brands under them, and there’s actually a Google bubble burst that shows where they’re located, and same in Boston. And they have a place for the cup holders. So, you can see where they’re located, which is Midtown. The people loved it in these two offices. That was one of my favorite ones. I don’t know if they were celebrating completing a project, but PayPal Media Network also has a lot of companies under the PayPal name, so we’ve gotten a lot of work through those spin-offs. [The cups in the game] were a Hit product—that’s a double acrylic or double plastic [cup].
Brendan Menapace is the content director for Promo+Promo Marketing.