My Best Promotion: Bill Resnik
PM: What did you like about the promotion, and why?
BR: I think the creativity was the best. It’s just so fun to show you that we can brand anything. [It had] the galvanized metal bucket made in the U.S. These little symbols are some of the sub companies. They all mean something. I think the artwork—the fact that we did one for the New York office and the Boston office, the ‘wow’ factor that we heard from the corporate client, and we’ve continued to do some really cool and creative stuff. And now, a lot of these small companies, these people who have left PayPal and [have] gone to small startups, they’re with us now. We have a lot of unique, small, cool tech startups that are using us and only us. They’re really doing some out-of-the-box, creative stuff. My brother is the one who actually handled it, but I love the art. I love the whole concept of it and it’s really unique.
Brendan Menapace is the content director for Promo+Promo Marketing.