My Best Promotion
Firsthand tales of creativity and success
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PM: What was the best decision you made with the promotion? What made it so important?
KD: Even though it's Hollywood, NBC still had a budget to stay within. They needed these orders for their upcoming filming (within a few days!) but didn't want to pay additional for a rush in production-so I rushed them at no additional cost to them to allow me to keep the order moving and make them happy.
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Michael Cornnell
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