My Best Promotion
Firsthand tales of creativity and success
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PM: What was the promotion's goal, and what did you do to make that goal happen?
KD: This was obviously not your typical promotion, so, in the end, I would have to say the goal was to market the success and fame this item (and QLP) received using social media routes (Facebook, blogging, etc.).
PM: What did you like about the promotion, and why?
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Michael Cornnell
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