My Best Promotion
Firsthand tales of creativity and success
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Kat Dlugolecki: One of my best promotions to date was for a "promotion" filmed in a TV series. A promotion within a promotion, if you will. The client was NBC Universal Inc. and the job was done for the hit TV series "The Office."
PM: What items did you use for the promotion, and why?
KD: The promotional items purchased by NBC were a cellphone stress reliever to be featured on the show, as well a globe stress reliever purchased simply for throwing at one another behind the scenes between the actors, staff and producers as a way to let off steam and bring the stress level down.
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Michael Cornnell
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