My Best Promotion
Firsthand tales of creativity and success
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PM: Did you run into any problems or hurdles with the promotion? If so, what were they, and how did you overcome them?
KD: There was a two-color imprint on the cellphone stress reliever that was to be used while filming, and generally warehouses will not print a multicolored imprint on a rush in production. I was able to "work my magic" and talk the warehouse into getting this done for us and ship within one business day. As soon as I told them it was for "The Office," they were more than willing to make things happen.
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Michael Cornnell
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