My Best Promotion
Firsthand tales of creativity and success
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Customization is a fundamental part of the promotional industry, but Kevin Peska, senior sales manager, western region for Newton Manufacturing Company, Newton, Iowa, shared a story about a promotion where a job's customization requirements were taken past the point of what's normally expected. Hired by an electrical cooperative, Peska was tasked with creating a highly uncommon product-outlet and switch-plate insulators to help users control their electric bills at home.
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Michael Cornnell
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