My Best Promotion
Firsthand tales of creativity and success
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PM: What was the promotion's goal, and what did you do to make that goal happen?
KP: The goal was to provide an item that was educational, yet useful. We were able to purchase the necessary components, bring them in-house and package them in a way that the customer could hand them to members complete with instructions on how to use the items to save money on their utility costs.
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Michael Cornnell
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