My Best Promotion
Firsthand tales of creativity and success
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PM: What items did you use for the promotion, and why?
KP: We had to source and purchase the bulk outlet and switch-plate insulators. In addition, we printed card stock with the customer's logo and instructions on how to use the insulators. We placed two of each style insulator in a clear plastic bag, stapled folded card to the top to close it and created a retail-type package the customer was looking for.
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Michael Cornnell
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