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PM: What was the best decision you made with this program, and why?
GH: Choosing the wipee itself. It took all the features, benefits and specs of that specific item to meet the campaign goals. Any other choice, like a silicone wristband for example, would have flopped.
PM: Did you run into any problems with the promotion, and if so, how did you overcome them?
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Michael Cornnell
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