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PM: What was the promotion's goal, and what did you do to make it happen?
GH: To increase their Facebook following. We gave the wipee as a "thank you" for liking the page (respondents private-messaged their mailing address), and extended the offer to "share the feed" with their friends to also receive a wipee via USPS. It was this last step that bumped the following numbers.
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Michael Cornnell
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