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PM: What kinds of items did you use in the promotion, and why?
GH: We used a cellphone wipee. It was cheap! About $0.80 each. The accompanying ad card boasted a large imprint space and could accommodate a full-color imprint, [plus] the wipee worked on any phone type regardless to age or brand. [It was] lightweight and easy to mail [and] was an exclusive item and not available for purchase at your local 7-11 store.
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Michael Cornnell
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