My Best Promotion

Large-scale incentive programs can be a challenge. The bigger a group of people gets, the more its wants, needs, likes and dislikes can vary. It can make finding the right items to motivate them tough, though by no means impossible.

Paul Kiewiet, MAS, executive director of MiPPA and industry speaker, blogger and business coach, Grand Rapids, Mich., gave an example of how to make an incentive program that covers a big, broad demographic work. Below, Kiewiet details the thought process behind one of his most successful promotions, a sales incentive promotion for appliance manufacturer Whirlpool.