The process to become a carbon neutral business began with determining Motivators carbon footprint, which was significantly lower than other businesses because of environmental practices already in place by the company. Carpool programs save on transportation emissions and in-house recycling efforts help as well. Additionally, energy-saving techniques put into practice by the company’s in-house IT department have greatly reduced energy costs. After determining their carbon footprint, the company chose the Truck Stop Electrification project as their donation project of choice. The project, which reduces carbon emissions from freight trucks, was a perfect fit for Motivators since the company ships promotional products all across the country.