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The decision to offset emissions was one that came easily to Motivators CEO Ken Laffer, MAS, especially since this is the second environmental campaign undertaken by the company. The first, which plants trees through the American Forest’s Global ReLeaf Fund, has proven successful. “We are dedicated to giving back to the environment in every way that we can,” Laffer said. “By choosing to partner with CarbonFund.org and become a carbon neutral business, we are leaving a positive mark on the environment, rather than a negative one.”
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