McDonald's and Heinz Are Giving Out Branded Puzzles on Instagram (and One Is Really Hard)
It’s also a killer way to use social media, since that’s the only way to score one. Bonus points for the exclusivity factor, since there are only a handful of each to give away. That adds to the potential that people hold onto the branded puzzles for even longer. They're collector’s items.
Finally, it really just enforces our ongoing thesis that fast food companies constantly have to reinvent the wheel when it comes to marketing. There’s so much competition, and they can’t just do the same meal toys forever. The brands are ubiquitous, but they’re constantly fighting each other for the spotlight at any given time. This one was some pretty quick and savvy thinking from McDonald’s.
Brendan Menapace is the content director for Promo+Promo Marketing.