McDonald's and Heinz Are Giving Out Branded Puzzles on Instagram (and One Is Really Hard)
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There are a few levels to this. For one, it’s a way for brands to capitalize on a very unique time in history where people have the time and inclination to do puzzles en masse. There’s more demand for puzzles than possibly ever before.
The best part is that once they're done, there’s an advertisement there in their homes. It’s a promotional product that involves work, so they’re not just going to throw it away or dismantle it right away. Heck, some people might even glue it together so it’s permanent.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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