Personality and the Workplace
Matching office personalities to the most fitting products
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"Books are truly a universal gift," said Roni Wright, MAS, vice president, The Book Company, Delray Beach, Fla. "One of the biggest selling points of using a book as a promotional item is the wide variety of book subjects available—more than three million book titles." This breadth of choices will not only make finding interesting titles for the Human Database easy, but should you want to branch out your book gifts to other personality types, like a health-and-wellness title for the Germaphobe, it will be equally easy. "Just tell us the demographics of the recipients and/or the message the customer is trying to get across and we can typically find a book to match," said Wright.
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Michael Cornnell
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