Personality and the Workplace
Matching office personalities to the most fitting products
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THE NURTURER
The Builder. The Sculpter. Mr. or Mrs. Patience. Whatever you want to call this personality type, he or she is the one who is always building and caring for things. It could be a big and complex computer program, a highly technical user manual or even something more abstract like developing the staff and ability of a particular department within a company. Regardless of what it is, the Nurturer is obsessive with the drive to build and tend things, and promotional products that don't play into that need become less than white noise.
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Michael Cornnell
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