Personality and the Workplace
Matching office personalities to the most fitting products
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To mesh with this personality, one option would be to provide items that help complete projects, like pens or a notepad. Another choice would be to give something that taps directly into the love of helping something grow, something like a plant in a promotional vase.
"Plants make good promotional products because they are interactive," said Andrea Erikson, marketing coordinator for American Greenwood, Chicago. "You have to continually tend to these plants to keep them alive, which is a great selling point," she said, adding that properly cared for, some plants can last for a long time. Perfect to keep the office Nurturer occupied, and more importantly, you client's logo visible, as long as possible.
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Michael Cornnell
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