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The other brands that declined this year included Fossil Group Inc., Ralph Lauren, Steve Madden, Tory Burch, UGG and Under Armour.
The success of Vans could be attributed to the fact that many teenagers are setting their sights on sneakers for their fashion budgets. And, as for Supreme, we found that the limited edition releases and special collaborations make it a must-have for teenage and adult shoppers.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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