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Presently, teenagers in the U.S. are starting to favor smaller brands over apparel giants. Nike declined in favorability from 29 percent to 23 percent. Adidas had a slight rise, but not enough to pull athletic apparel out of the danger zone.
While overall teen spending declined 4 percent, the percent of budgets spent on fashion held strong at 38 percent of total spending.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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