Baby, It's Cold Outside
Jackets and outerwear heat up fourth quarter promotional product profits
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Not only is outerwear great for promotional purposes, it's also great as an incentive piece. "It's about getting the customer excited and educating on the impact of high-valued incentives," Burkett said. "Research has shown over and over that nothing motivates better than the opportunity to earn a high-quality product. The opportunity to earn a leather jacket, something that you would not normally buy for yourself, generates excitement and increases program performance."
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- Companies:
- MV Sport/Weatherproof
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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