Baby, It's Cold Outside
Jackets and outerwear heat up fourth quarter promotional product profits
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When thinking about those unique needs, these are the basic questions to consider:
• What kind of materials do you want to use for the shell of the jacket? Leather, canvas, fleece, micro-suede or polyester?
• How about the lining? Fleece or down? Quilted or not?
• What kind of additional features does the jacket need? Consider options like brass zippers, MP3 player/mobile phone pockets, elastic waist and cuffs, collars and hoods.
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- Companies:
- MV Sport/Weatherproof
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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