Baby, It's Cold Outside
Jackets and outerwear heat up fourth quarter promotional product profits
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So what's hot for the 2010-2011 season? "For us, it's been about the price point," said Burkett. "In most of our styles, we offer a good, better and best [option]. It's our 'good' products that are doing well [and] the 'better' products just starting to show signs of recovery."
Concerning the future, McGuinness said, "Technical fabrication is a big trend in the industry. We are seeing more sophisticated fabrics that are stylish, comfortable and fashionable." As for gender-specific trends, he added that "men look for rugged performance jackets while ladies look for fashion and function."
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- Companies:
- MV Sport/Weatherproof
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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