It's the Outside That Counts
There are two other major benefits to indirect embroidery: One, the embroidered logos are created independently of the apparel and applied as needed, reducing the risk of dead inventory and saving up-front costs; and two, the logos can be applied in places standard embroidery cannot. "Because with our process and not penetrating through the apparel, […] we can do one-off pieces on the bill of a cap, the collar of a shirt, the cuff of a shirt, pockets of apparel, portfolios, bags, neoprene—things you typically could not embroider or you could not hoop, you could now decorate with an embroidered piece," Fuchs explained. "So the flexibility and the doors it opens for opportunity to brand something with an embroidered logo are like never before."
- Companies:
- Dyenomite
- Rockland Embroidery