It's the Outside That Counts
Sick of screen printing? Exasperated with embroidery? Try one of these four decorating techniques for your next apparel promotion
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Sean Norris
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"You can do front and back, you can do it on the sleeve—pretty much anywhere," he added. "And it doesn't have any weight to it, so it's very soft. It never wears out. It'll last the life of the shirt."
Mitchell Lombard, president of Fort Lauderdale, Florida-based Atlas Embroidery & Screen Printing, pointed to shorter runs as direct-to-garment's biggest advantage. "You could do one piece of something that's got 200 colors, where traditional screen printing wouldn't be able to do it and the smaller customers for distributors have been told 'no,'" Lombard said.
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- Companies:
- Dyenomite
- Rockland Embroidery
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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